Marketing Solutions
Group O delivers industry leading marketing supply chain services to help our clients through their entire customer management life cycle including the ability to acquire, develop and retain loyal customers and expand sales.
You're in the Driver’s Seat
We understand the importance of cross channel customer acquisition and the complexities and challenges that it brings, especially when it has to be done yesterday!
Group O knows how to manage rapid response for direct response.
Pinpointing Targets
Our Decision Science group of PhD’s, data analysts and data modelers conduct market research and analysis to identify high-growth market segments, pinpoint your prospects and increase your marketing ROI yield. We provide the intelligence needed to precisely reach your target markets.
Chaos Theory
Getting a campaign out the door demands managing a complex web of people, agencies, production houses, data sources, workflows, expectations and deadlines.
Redefining Easy
Group O provides fulfillment solutions to a wide variety of retail and B2B customers. Whether it’s promotional sales kits, customized e-stores, or specialized kitting projects for retail stores, we know consumer and trade fulfillment. Our capacity and scale give us an advantage to execute and deliver faster, better, cheaper.
Marketing Solutions
Rewards & Loyalty Solutions
Rewards. Rebates. Referral, employee and channel incentives. Prepaid cards.
Group O is expert at designing, developing and executing your customer acquisition, retention and cross-sell/up-sell campaigns that maximize ROI. We have a deep understanding of all the nuances it takes for your customer to have a compelling reason to engage with your brand. We understand it takes an exceptional customer service experience.
Marketing Analytics
Predictive and Marketing Analytics. Modeling and Data Analysis. Churn Analytics. Forecasting. Trending. Data Hygiene, Enrichment and Aggregation. GIS mapping. Customer segmentation.
Our Decision Science group of PhD’s, data analysts and data modelers conduct market research and analysis to identify high growth market segments, pinpoint your prospects and increase your marketing ROI yield. We provide the intelligence needed to precisely reach your target markets.
Data driven customer acquisition, retention and penetration strategies. Learn More.
Read About Pinpointing Targets.
Enterprise Print Optimization
Print management outsourcing. Digital, offset, web.
Group O has access to over 1,000 print vendors within our print network. Our team evaluates project requirements to determine the optimal resource and process (digital inline, web offset or sheet fed offset). Print resources undergo a rigorous certification process to be included as part of the Group O network of print vendors. Group O program managers regularly conduct meticulous on-site press checks, review print quality assurance practices and challenge our print vendors to improve efficiently.
Printing prowess. Learn More
Direct Response Optimization
Our O2 Optimization Suite manages direct mail/email programs better, faster, cheaper. O2 simplifies, synchronizes and optimizes across the entire marketing execution ecosystem.
O2 optimizes your marketing supply chain operations through collaborative planning, precise tracking and hyper-analytics. Imagine a command console that gives you ultimate control over marketing communications, workflows and campaigns. It uncovers hidden costs that hinder your ability to deliver quality marketing communications on time and on budget.
Consumer & Trade Fulfillment
Pick. Pack. Kit. Ship. E-store and web design. Warehouse and inventory management. Freight and logistics optimization. Product sourcing and funding.
We provide comprehensive fulfillment solutions with the capacity and scale to execute your end to end consumer and trade applications. Our O-Vision technology platform gives us the flexibility to customize your specific customer, database and workflow requirements, allowing rapid on-boarding and deployment. Our scale and flexibility allow us to deliver one of the lowest cost consumer and trade services in the industry.
Customer Contact Center
Inbound/Outbound, multi-media/multi-lingual center (phone, email, chat, web, fax, mail). 7/24/365. IVR. Call routing. Workforce management.
