Charles Wetzel Joins Group O as Vice President, Business Intelligence and Information Analytics
In this new role, Wetzel will be responsible for expanding and developing the company’s Business Intelligence and Information Analytics practices. Over the past five years, Group O has developed a smart and deep bench of over 170 seasoned practitioners leveraging best-in-class business intelligence and marketing automation platforms such as Unica, Aprimo, Microstrategy, Teradata and Aster Technologies among others.
“With the explosive growth of both structured and unstructured data that is high-volume, high-velocity and from a variety of channels, leading organizations require greater levels of precision optics and analysis,” said Murad Velani, Group O President and Chief Operating Officer. “Group O’s strategy is to continue investing in this space to serve our clients’ growing demand for big data management and analytics. Charles is a fantastic addition to our team and brings the ‘can-do’ entrepreneurial mindset, ‘think-plan-execute’ leadership skills and client-centric focus to serve with excellence – all central to Group O’s DNA. ”
Wetzel joins Group O after serving as president and CEO of Buxton, an industry leader in customer analytics, advising clients in the retail, healthcare and consumer packaged goods industries, and in the public sector. Prior to that, he managed merger, business transformation and strategic advisory services at Cap Gemini Ernst & Young Consulting for key players in the communications/media industry such as AOL, Time Warner, Associated Press, Sprint, Verizon and Southwestern Bell.
Recognized as an information sciences industry thought leader, Wetzel has been a frequent presenter at many organizational conferences, including Shoppers Insight, Chain Store Age and Retail Traffic. He is also a contributing member of the International Council of Shopping Centers, Direct Marketing Association, National Retail Federation and the Young Presidents Organization.
Wetzel holds a bachelor’s degree in business administration from Southern Methodist University, focused in organizational business and business policy. He will be based out of Group O offices in Dallas, where he resides with his wife, Julie, and their three children.
About Group O
Group O is a diversified business process outsourcing provider specializing in marketing services, business intelligence, supply chain operations and strategic packaging solutions. A Corporate Plus member of the National Minority Supplier Development Council (nmsdc.org), Group O is an NMSDC National Minority Supplier of the Year honoree and is recognized as a Top 5 Latino-owned Business by the United States Hispanic Chamber of Commerce. Headquartered in Milan, IL, Group O is one of the largest Hispanic-owned companies in the United States and employs more than 1,500. To learn more, visit www.GroupO.com .
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